Head writer, project manager, client liaison, etc.

I was instrumental in getting GOAT's pioneer copy program off the ground. In 2019, I led a team of writers to complete the first 16,000+ unique, on-brand copy blocks for the sneaker reseller.

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• I authored the pilot copy to win the work— and then trained every writer on the project.

• I developed style standards for copy and established a process for verifying product details.

• I coordinated the intake, authoring, and editing of 500 SKUs per week.