COPYWRITER
M1 Finance
From 2021 to 2024, my writing and brand-building work saw M1 through a period of rapid scaling and adjustment. My copy served to introduce and support key product launches, notably for the Owner's Rewards Credit Card, Personal Loans, and the High-Yield Savings Account.
High-Yield Savings - landing page (2023)
Leaning into FOMO, we told the story of big banks' low rates—and where M1 could be the antidote.
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Note - M1's APY was raised to 5.00% shortly after this screen capture was taken.
"Coffee comparisons" (2023)
I used everyday objects to express the value of 5.00% APY.
"Chafe" (2023)
I wrote a series of :30s TV spots poking fun at big banks offering decimal dust in terms of APY.
"Portfolio management made simple" (2023)
I provided copy and voice acting for this :60s intro video for M1's home page.
Announcement email
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$250 Invest referrals (2023)
This campaign notified clients of M1's biggest referral bonus yet—and how to claim it.
Email banner
Log in page copy
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